350W Brushless Hub Motor

How Much Power Is Enough?

Watts are a measure of power and not just electronics are measured this way. Professional cyclists are as well. In a competitive event a professional cyclist can average around 400W of power. Having our motor pushing your bike is roughly the equivalent of having the sustained power of a professional cyclist onboard with you. This can be tuned to your liking by setting different power assist levels.

Finding The Sweet Spot

All electric vehicles have a catch 22. With more power comes more weight which then needs more power to push it around. With a bicycle this is even more pronounced than it would be with an electric car. Some companies may advertise something like a 750W motor. While it’s great for marketing it’s more than most people need. It increases the expense both financially and in terms of effort needed while riding. With a larger motor comes more weight and the need for a much larger battery to supply it.

We believe firmly in an e-bike still being able to be ridden as a regular bike. We also believe in not compromising the overall look of the bike and comfort by having a massive car battery between the riders legs.

We are extremely confident in our motor sizing. While a larger motor will improve off the line performance both a 350W motor and 750W motor may only use 100W of sustained power while cruising. During that cruise time you’re dragging along a lot of extra weight with a larger motor.

Massive Torque Comes Standard

As anyone familiar with cars can tell you, raw horsepower doesn’t matter as much as torque. It’s not the raw numbers which matter but what you do with it. On a bike where weight is precious it’s even more important to use the power you have wisely.

Inside of our 350W motor are planetary gears. These gears reduce the rotational speed of the motor to provide more torque at lower speeds. All motors have a band of power where they perform most efficiently and most powerfully at a certain rotational speed. At extremely low or high speeds the power tapers off. The gearing inside of our motor keeps the rider within this power band under a greater range of riding conditions. While negotiating a massive hill our motor will keep pulling hard.


The gears inside of our motor allow for the motor to automatically disengage. When it does so it does completely. The rider will not experience any drag or performance difference from riding a traditional bike.